76.2% China internet users share on social media while 21% only read the shared content and never share, according to a survey by Penguin Intelligence.
Among those who share on China social media, about three-fourths take WeChat Moments as the top social sharing platform.
About 9.6% share no less than 3 posts every day in social media; 23.1% 1-2 posts per day; 47.5% occasionally every week; and, 19.8% share on a monthly basis.
The active sharing users tend to share the same content on multiple social platforms. They love sharing self-shot videos and interact with friends sharing the same interest. In addition, they share more work related content.
50.8% of the respondents often share their emotions and personal status. The second most shared contents are articles (35.4%), followed by comments on events (15.2%) and favorite music (14.1%).
The most likely emotion while sharing on social media is “happy”. Under being happy emotions, China female users (50.1%) are more likely than male users (39%) to share content on social media.