China cross-border e-commerce total transactions reached RMB 751.2 billion in 2015, an increase of 69% YoY according to Alibaba.
China cross-border e-commerce export transactions was about RMB 503.2 billion in 2015, an increase of 60% YoY; and, the import 248 billion with an increase of 92% YoY. China’s cross-border transaction value was predicted to reach 6.5 trillion yuan (US$0.997 trillion) in 2016.
Tmall Global is one of the top cross-border shopping platforms from Alibaba. The top source countries are the U.S., Japan, Germany, South Korea, Australia, Netherlands, France, UK, Italy, and New Zealand.
Tier-1 cities in China have the highest average spend per user with the fastest growth. The growth rates of total spend and the number of cross-border shoppers are the fastest in tier-4, tier-5 and tier-6 cities.
The top product categories are mothercare and infant products, cosmetics & skin care, and health supplement products among cross-border retail e-commerce transactions.